Marketing

The ability to deliver the right product of the right quantity to the farmer and at the right time is highly dependent on an extensive and proactive marketing network and excellent logistic planning. The Marketing team, which constitutes 27% of the total company’s workforce, is highly qualified and professionally experienced in the seed industry. Marketing network consists of 8 regional offices, 1395 distributors, and over 20000 dealers and sub-dealers spread across 14 states of the country.

With every successful year passing by, the demand for our products is constantly growing. Keeping pace with the growing demand, NSL has set up regional offices at Hyderabad, Delhi, Akola, Ahmedabad, Guntur, Davangere, Lucknow and Indore, assisted by C&F Agents at Trichy, Jaipur, Indore, Bhatinda, Hissar, & Patna. Hence having presence almost throughout India we are dedicated to provide NSL products to each and every farmer of the country.

Marketing is recognized as an important activity since success is determined by the ability to satisfy the needs of the end user. With a view to address the needs of the farmers, the field staff make frequent visits to the farmer fields. Suggestions and feedback from farmers serve as valuable inputs for future R&D business strategies. The success of such effort is the overwhelming brand patronage among the farming community.