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After conducting extensive research in crop improvement and innovative breeding techniques, NSPL has developed a new concept to increase farm yields. This is achieved by using erect plant types in Bt Cotton hybrids that reduce the space between plants, thereby leading to an overall increase in crop density per acre of land.

NSPL has promoted this concept through active campaigning including field work, field days, field visits and widespread coverage through press, hoardings, posters, etc. The integrated approach of lab to land/market, introduced by NSPL, has resulted in a large number of farmers adopting this practice. While better cultivation of Bt hybrids has helped India replace USA to become the 2nd largest cotton producer in the world.

NSPL also has the distinction of being India's first seed company to implement mechanical boll picking in order to reduce labour cost to farmers.

Traditional varietal paddy cultivation by farmers requires about 30-35 kg of seeds per acre. After conducting vast research and extensive in-house trials, NSPL arrived at a pioneering concept that drastically reduced seed requirement. This method employed only 10 kg of seeds per acre as the seed rate for improving yield, and was highly profitable to paddy cultivation farmers.

Farmers were educated about this technique by using simple messages such as 2 plants per hill instead of 4-5 plants per hill". The farmers of West Bengal, Orissa, Karnataka & Andhra Pradesh have adopted this profitable innovation and have reaped good benefits.